Insta360

Filters

Insta360

Insta360, officially known as Arashi Vision Inc., is a prominent Chinese technology company specializing in the development of innovative camera solutions. Founded in 2015 by Liu Jingkang, the company is headquartered in Shenzhen, Guangdong, with additional offices in Los Angeles, Tokyo, and Berlin. Insta360 is renowned for its diverse range of products, including action cameras, 360-degree cameras, and advanced video editing software for both mobile and desktop platforms.

Product Portfolio:

  • 360-Degree Cameras: Insta360 offers a variety of 360-degree cameras designed for both consumers and professionals. Notable models include the Insta360 X4, capable of capturing 8K video at 30fps, and the Insta360 ONE RS 1-Inch 360 Edition, co-engineered with Leica, featuring dual 1-inch sensors for superior image quality.

  • Action Cameras: The company's action camera lineup includes the modular Insta360 ONE RS, allowing users to switch between 4K wide-angle and 360-degree lenses, and the compact Insta360 GO 3S, a thumb-sized camera weighing just 39 grams that records in 4K resolution.

  • Professional VR Cameras: For virtual reality content creators, Insta360 provides high-end solutions like the Insta360 Titan, equipped with eight Micro Four Thirds sensors capable of shooting 11K 360-degree video, and the Insta360 Pro 2, which offers 8K 3D video recording with advanced stabilization features.

  • Webcams and Gimbals: Expanding into the realm of personal broadcasting and content creation, Insta360 introduced the Insta360 Link 2, an AI-powered 4K webcam with a 2-axis gimbal for dynamic tracking, and the Insta360 Flow Pro, a smartphone stabilizer integrating Apple's DockKit technology for seamless subject tracking.

Innovations and Milestones:

  • Strategic Partnerships: In 2020, Insta360 entered a strategic partnership with Leica to co-develop the ONE R 1-Inch Edition, combining Leica's optical expertise with Insta360's imaging technology. This collaboration resulted in the ONE R being recognized as one of TIME magazine's best inventions of 2020.

  • NASA Collaborations: Insta360's technology has been utilized by NASA for significant missions. The Insta360 Pro and Pro 2 cameras were employed to live stream the landing of the InSight Mars Lander in 2018 and the Perseverance rover in 2021, earning an Emmy for the project.

  • Industry Recognition: Insta360 has been acknowledged for its innovative contributions to consumer electronics, ranking third in Fast Company's 2024 list of the World's Most Innovative Companies in the Consumer Electronics category.

With a commitment to pushing the boundaries of imaging technology, Insta360 continues to develop cutting-edge products that empower users to capture and share their experiences in immersive and dynamic ways.